The Grill Room – Anticipation unlike any other
Writing from Chicago
Wednesday, April 9, 2025
There was a time when the Masters Tournament snuck up on you. There were stories in newspapers, and Sports Illustrated invariably devoted a cover story and color photo essay to it, and the golf glossies did the same, but that was about it. Maybe there was a short preview report on the local news. Maybe not.
You didn’t see the Masters until late Thursday night, when CBS ran a 15-minute highlight show. And if you were a kid interested in golf, you were in bed on a school night. So Friday night’s highlight show was the first look at Augusta National in a calendar year.
Saturday brought a 90-minute broadcast focused on the last four holes. Sunday, two whole hours, and coverage extended all the way back to the 14th green. And we were grateful to see that much. In black-and-white.
Today? This is being written at the 9 a.m. hour on Wednesday. In the previous two days there have been, between cable and online coverage, about 10 hours of broadcasts and interview feeds from Augusta, and that doesn’t count the endless hours Golf Channel provides on “Live From,” its best-in-class preview-preview-review shot.
At this hour, “Live From” is in full swing. So is “Masters On The Range” on CBS Sports Network and the CBS/Paramount and Masters websites. So is a two-hour practice round preview show on ESPN+. Three separate broadcasts, and it’s only Wednesday morning. Later comes four hours of coverage of the Par-3 Contest and more previews.
Come Thursday, when Scottie Scheffler attempts to match Jack Nicklaus with three victories in a four-year span, and Rory McIlroy attempts to slay the grand slam dragon that has vexed him for a decade now, there will be even more.
The 15-minute highlight show on CBS remains, a gift to cord-cutters. But ESPN is on all afternoon, has a morning edition of “SportsCenter” that cuts to Augusta early and often, and the Masters offers unparalleled online live coverage, with four channels, one for featured groups, one for the fourth, fifth and sixth holes, one for Amen Corner and one for the 15th and 16th, that run from when play begins at that point until it ends. You need a smart TV, two laptops and a phone to take it all in. It must add up to 40 hours a day on Thursday and Friday.
The Masters has gone from being the least seen major championship to the most seen. And, while it may not be the most important championship in the game – Jack Nicklaus, who reveres the U.S. Open above all, once called the Masters he won six times “the championship of nothing” – it is by far the most anticipated.
It arrives in the spring, when golfers in the frozen north are eager to swing a club themselves and work out the kinks accumulated over a winter’s hibernation. It takes place at a course unique for the combination it offers in beauty, strategic challenge, and, thanks to a rollicking succession of difficult and gettable holes on the back nine, the potential for seismic shifts on the leaderboard – manually changed in person, of course.
No tournament guards its traditions more faithfully. Lifetime exemptions to the winners. The green jacket emphasized over greenbacks. Genteel behavior on the premises, from the exclusion of cell phones to prohibitions against running and please, no hollering. And rock-bottom concession prices, more than made up for by the volume – at standard prices – of sales in the golf shops. Does anyone go to Augusta National and not buy something?
All of that would be unknown to all but those who attend except for one thing. The television coverage on CBS and ESPN is overseen by Augusta National with a velvet-covered iron fist. One-year deals and a list of dos and don’t longer than an omnibus bill assure that.
There are benefits and drawbacks to this. The benefits are an average of four minutes of commercials per hour – PBS might have more underwriting time per hour – and none of the sponsored malarky. A swing analysis isn’t sponsored by a copier company, it’s just presented. There’s more golf and less babble than any other sports broadcast around. CBS isn’t even allowed to smack its logo in the corner. If you’re watching the Masters on the weekend, you know you’re watching CBS.
That’s great. The drawback is the lack of journalism. CBS golf producer Sellers Shy already said there won’t be pre-and-post hurricane comparisons noting all the trees knocked down last fall, never mind that the more open look of the course is the story of the week. Jim Nantz still hasn’t mentioned Sam Snead shanking a shot on his last ceremonial tee shot that bloodied a spectator right between the eyes. Jack Whitaker once called the gallery “a mob” and was banned for right years. Gary McCord mentioned “body bags” and “bikini wax,” and after Tom Watson wrote a letter, was never seen again. And spying the first video – or still photo, for that matter – of a drunk who jumped into a bunker by the 17th green a few years ago will be a surprise.
The verbal contortions CBS announcers get into are worthy of needing traction to recover from. “Second nine” instead of back side. “Tributary” of Rae’s Creek instead of fork or arm. “Patrons,” a relatively recent must, instead of spectators or fans. It’s hilarious. And many writers gutlessly follow along. Maybe they think they’ll have to pay for lunch otherwise.
The golf, of course, is sublime. The course still has next to no rough and presents a challenge thanks to greens with more rumples than a frayed carpet. One most think their way around Augusta. The bomber-like length everyone has today has mitigated against that to some degree – the Women’s Amateur the club now hosts, at least for one of the there rounds, really brings out the strategy of placing the tee shot in the right place – but hit it in the wrong place too often, and you’ve got no shot at adding to the wardrobe on the back nine on Sunday.
When, Dan Jenkins once wrote, the Masters starts. But tune in before. Wallow in the beauty. Enjoy Dave Loggins’ little tune. Hope the next advancement in television is to send the scents of the azaleas and the dogwoods our way.
Aromatic or not, within reach of a peach ice cream sandwich or not, whether sneaking up or with a tsunami of advance word, the Masters is upon us. The toonimint in the garden off Washington Road is the best four days in golf.
– Tim Cronin